These are a few of the design concepts presented for the redesign of Pearson's mint patties, a high quality product that has been around for over 65 years.
This concept was included in focus groups to be a third contestant with the two chosen concepts. To the surprise of some, this design won with unprecedented results. It was what they were looking for: fresh, healthy, great tasting food that you feel good about eating and a simple way to communicate whether it is for snacking or a meal.
This truly is a healthy product and tastes great but their old packaging wasn't delivering this message. These are some of the wide range of concepts presented.
Created the logo lockup and background texture for the Crunch line extension as well as design concepts for Grain-Free packaging. Produced final art for packaging for all skus, sell sheets, FSI coupons, and mockups for presentations.
Besides packaging design and plan-o-grams Joanne was also involved in their National Guide Dog Month campaign and helped with creating full page ads, social media images, coupons and updating their trade show booth.
After the redesign of the Bonert's Foods logo, Joanne was asked to completely redesign several of their existing products as well as come up with a 'Fun Facts' concept for their ESP brand of pies. These projects included new photography and illustrations.
This is a package that was designed for the Golden Spoon stores in Japan that contain prefilled, fat free frozen yogurt.
Laura Scudder's is a company that has been making chips and seasoning mixesfor over 85 years. Blue Bird Trading Company is one of their newest brands that was designed to celebrate their history and heritage of only using the finest ingredients.
At Kroger's request, Stouffer's asked Joanne to come up with a solution to keep the frozen meal category organized as well as a way to speed up the time it takes to stock the shelves. The solution was branded shipping cases that could be slid onto the shelves easily.
Nestlé needed a way to communicate that these are 6 FULL SIZE candy bars. After many concepts were presented this one with the faux window was the winner!
When El Torito decided to launch their own brand in the market place, they needed a look and feel that supported their Mexican heritage as well as one that delivered freshness and the authentic taste and ambiance of the restaurant experience.
This is a completely new design that is for the restaurant service industry.
Joanne was excited to present several new packaging concepts that conveyed a more old fashioned feel that Grandma might of created herself.